Where Craft Meets Culture
SHUDDA is the vision of renowned celebrity barber SHOULDA WENT TO HEC, whose two-decade journey behind the chair has shaped icons and redefined image through precision, passion, and unparalleled craftsmanship.
Now, that same level of artistry extends beyond the chair—with a signature hat line designed for those who move with confidence and appreciate the finer details.
This isn’t just style—it’s identity.
Crafted for individuals. Worn by originals.
Who is S H U D D A
SHUDDA, affectionately known as Hec by friends and clients alike, is a master barber and image consultant with over 20 years of professional experience. His exceptional skill with clippers and a straight razor has earned him a loyal following among some of the world’s most recognizable celebrities, entertainers, and athletes.
Originally from Colombia, Hec embodies the spirit of the American Dream—an ambitious immigrant fueled by relentless drive, precision, and passion. Every cut reflects not just technical expertise, but an artist’s eye for detail and transformation.
Now, he’s expanding his creative expression by merging his lifelong dedication to barbering with his signature style statement: the hat. This new venture bridges craftsmanship and fashion, continuing his journey of shaping identities—one cut, one accessory at a time.
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